For the fourth consecutive year IC Publications magazines have registered an increase in their audited circulation. The new ABC certificates, for January to December 2007 show a cumulative growth of 8.6% in comparison to 2006 figures, and a 42% rise since the group re-joined ABC in 2004. The three IC magazines, New African, The Middle East and African Business, continue to be the undisputed leading pan-African and pan-Arab monthlies in English.
The new ABC circulation figures are as follows:
IC Magazines 2007 2006 % increase
New African 40,649 36,848 10.3%
The Middle East 21,650 21,484 0.8%
African Business 21,332 18,662 14.3%
Group Total 83,631 76,994 8.6%
ABC figures show that:
New African is the best selling English language audited pan-African magazine.
African Business is the best selling audited pan-African business magazine.
The Middle East is the best selling pan-Arab audited current affairs magazine.
Despite claims by other publishers to join audit bureaus and threats in the industry to boycott non-audited titles, audited circulation figures in the both Africa and the Arab world remain the exception rather than the norm. IC Publications urges advertisers and anyone involved in the industry to question why the other titles have been so slow to get their circulations verified, especially when they are happy to shout about their suspiciously high circulation figures. Joining the ABC has not only helped the group be more thorough and organized in terms of distribution and sales, but it has been mirrored by substantial increases in advertising revenues.
For ABC certificates please visit www.abc.org.uk
SITE EN FRANÇAIS
