The most influential pan-African business magazine

African Business is the premier business magazine focusing on Africa. With over 140,000 readers across the continent and around the world, it is the ideal vehicle for reaching African consumers, governments and business people. The readers of African Business are well educated decision-makers, with a high standard of living and disposable income, who have the ultimate authority to influence business strategies in their companies. Most major companies and international firms working with or in Africa subscribe to African Business. It is required reading for any business operating in Africa or wanting to venture into the Continent.

AFRICAN BUSINESS IS THE PROUD WINNER OF THE 2005 DIAGEO AFRICA BUSINESS REPORTING AWARDS FOR “BEST PUBLICATION” AND “BEST JOURNALIST” (Editor Anver Versi)
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Distribution

Content
 

Our readers*

DEMOGRAPHICS
Males 89%
26-55 age bracket 84%

EDUCATION
University degrees 80%
Postgraduate degrees 34%

WORK
Senior Managers 58%
Professionals 20%
Government 14%

POSITION
Work in large organizations with turnover of over $5M 60%
Company owners 20%
Have purchasing responsibilities 79%

TRAVEL
Travel abroad frequently 70%
Travel in first of business class 30%
Stay in hotels on business 75%
Average number of hotel nights per year 25

LIFE STYLE
Average Personal Income: $83,385
Bought a car in the past 24 months 55%
Hold one or more credit cards 80%

*(African Business Reader’s Survey Oct 2004)

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Africa’s international business magazine